The digital transformation will be far from complete by 2020. Enterprises that do not yet have a digital presence are at risk of going out of business as a result of their inability to compete locally and internationally with businesses that have already embraced this technological transformation; however, there are still others who are stuck somewhere along the route, unsure of where to begin with a true digital presence until 2020.
A McKinsey Digital survey reveals that about 70% of businesses have faced problems during digital transformation. In order to avoid the pitfalls of digital transformation, business leaders are looking for new and novel methods that can help them traverse this difficult process. To get you started, follow these four basic steps:
1. Concentrate on Leadership
A top-bottom approach is a key to a successful digital transformation. It’s important for your leadership team to believe in their strategy, tactics, and vision of what the organization should become as it strives towards digitization.
If they don’t have faith that this change will happen, why would anyone else? All you need though are believers who create a culture devoted to innovation. This kind of commitment pays off with enthusiasm among staff members which gives them more focus on accomplishing things digitally; leading up into an interconnected world!
2. Make Use of the Right Technology
Technology is rapidly changing and it’s impossible to keep up without investing in the right software. CRM has been a vital part of your business for a long time, but there are new innovations on offer every day- like complete CRMs – which can help you go digital by managing customer behavior throughout their lifecycle from awareness to conversion. Investing in these technologies will also ensure success with any other digital transformation programs you want to put into place.
To ensure a holistic and seamless customer experience, it is important for your sales team to understand what the customer service department does. This can be achieved if all three departments are on the same page with one another as well as working in an integrated system that shares data. You must, therefore, focus on integration.
In digital transformation, data is the new currency and all teams depend on it. Collecting, cleaning up, and managing your data effectively will better personalize messages to customers or potential prospects with targeted information that speaks specifically to their needs.
3. Keep track of your efforts.
One of the best ways to gauge success is by monitoring if it has had an effect on your bottom line so that you know how much money you’re making or losing as a result of these changes. When embarking on any digital transformation initiative, one goal should always remain improving customer experience for happier customers.
Listen to them through surveys, and record your lead conversions, website visits, automated lead nurturing, and more to gain more insight.
Digital transformation is an ever-changing, never-ending process. It’s important to constantly evolve and test out new things in order for your business to be successful today as well as tomorrow. The goal of digital transformation isn’t just about being a better company with more engaged customers; it’s also about streamlining internal processes that are bogging down the flow of work through different departments like sales and customer service.
4. Learn how to handle a remote or digital workforce.
The number of remote workers grew by 27% in 2020, reaching an all-time high of 44%. It’s certain that this trend will only continue to expand, and people will continue working out from home. Making these remote employees successful is vital to the success of your digital transformation efforts.
For any business, having the right technology is key. For instance, an integrated or a complete CRM allows your entire team to access the same database and makes sure all data is up-to-date in real-time across departments.
Face-to-face meetings are still important, but they shouldn’t be too frequent. Make sure that all of these in-person get-togethers have a positive impact on productivity for the group as a whole so you don’t spend more time meeting than working.
By using a project manager to track employee tasks and projects, you get visibility into what everyone is working on. This way, your team remains more engaged since they know the status of their work which keeps them accountable for completing it by the deadline.
Remote workers have the potential to be highly productive, with proper management and technology.
We Can Help
We acknowledge that going digital is a great step, but it doesn’t have to be difficult. If you’re not sure where to begin or need some expert advice on how to effectively navigate your company’s move into this brave new world of business, contact RisePath now and we’ll show you step by step what has to be done to bring your business to the next level!